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Derek R: Case Study

Business Success Comes from Meeting and Exceeding Client Expectations

Derek was laid off from his engineering position and found himself working with a friend's mom, who was a real estate agent. He enjoyed the industry and decided to get his license. 17 years later, he's still loving it. 


seller leads generated
(in June 2015)

2 listings
from Zurple seller leads
(in June 2015)

$1+ Million
sales revenue from seller leads
(in June 2015)


Company Bio:

Dillard Group

From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee owned and operated offices with more than 100,000 Sales Associates.


Creating Meaningful Connections with Clients

Derek's business philosophy is simple - he understands that every client has a unique set of circumstances that are driving their real estate decisions. Though the real estate process is a well-worn path, the journey to achieving a successful transaction is different with every client. Being able to be flexible and to adjust to each new client is critical to real estate success. 

Derek prides himself on providing clear and open communication that caters to the needs and expectations of his clients, while taking into account current market conditions. He is also highly responsive and adaptive to changing needs - enabling to provide his clients with the very best level of service. 

Methodical, meticulous attention to detail throughout the real estate process allows Derek to maintain an open, honest relationship with his clients and allows him to quickly address any details that could delay a transaction or cause it to fail. In addition to thorough guidance, Derek keeps his client's best interest at heart at all times - never pushing decisions but instead encouraging clients to think through each scenario thoroughly before making a decision. High pressure sales are dangerous - particularly in real estate, where the wrong move can literally derail someone's life.

“You cannot be passive in this process. You need to be proactive, to anticipate obstacles and to be ready to support your clients as changes occur."

Turning to Zurple for Help with Lead Gen and Conversion

Derek learned about Zurple at a real estate seminar he attended. After looking up the company online, he liked what he saw and decided to sign up for Zurple's seller lead program. Derek understands the essence of lead conversion in that he knows every lead presents an opportunity to build credibility, trust and brand awareness. He always has the big picture in mind and is not one to seek out "magic bullet" solutions. 

Since signing for the seller lead program in June of 2015 - Derek has received over 50 seller leads requesting CMAs and has landed two new listings, one for $400k and one for $600k, from those leads. Within just two months, Derek had over $1 million in sales from Zurple generated and nurtured leads.

He accredits that success to Zurple's optimized follow-up in combination with his own dedication to providing quick turnaround on the CMAs his seller leads requested. He regularly gets responses from his seller leads and has been really impressed with Zurple's casual yet relevant correspondence that is sent on his behalf.

“Zurple follow-up is awesome. It looks like I sent it! I always get a response from all my leads."

Referrals Drive Business, Family Drives Life

Derek gets majority of his business leads from referrals. Though he doesn’t do any mass mailings, he does stay in touch with his past clients. Derek's clients appreciate Derek's enthusiasm and directness. He doesn't sugarcoat things, he just tells it like it is. He also makes a diligent effort to be readily available - answering the phone and staying involved throughout the whole real estate process. After the close, he reaches out to see how his clients are doing and continues to nurture his relationships. 

When he's not busy with real estate, Derek pursues his passions. He enjoys spending time with his family, coaching his daughters’ soccer teams and playing basketball and volleyball. Derek has a second degree black belt in Tae Kwon Do and is a three time national point sparring champion. He also enjoys spending time in the great outdoors - often camping and fishing at New Mexico lakes. 

"I picked up two listings as a result of the great follow-up emails that Zurple sends out and got a total of over $1 million in sales between both."

Derek, A Success Story - Recap:

  • Derek discovered his passion for real estate by accident - when helping out a mom's friend with her real estate business after an unexpected layoff from his engineering job. 

  • A dedication to thorough, direct and no-pressure communication drives referral business and nurtures healthy client relationships. 

  • Zurple helps Derek generate new real estate seller leads and the system keeps them engaged with his brand - allowing him to land new listings without doing all the legwork. 

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