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Danny Murphy: Case Study 

Zurple Brings Lead Nurturing Success

Danny Murphy photo for case study

Danny has been in the real estate industry for over 18 years following a "client first" philosophy. Danny has an exemplary reputation in the industry. This was achieved by being accessible, having effective communication, and responding quickly to his client's needs. 

STATS:

Approximately $175 million successfully closed transactions
(2009-2018)

$15-$20 million
(annual sales)

#1 agent of First Team Real Estate agents
(2018)
 
 
 
 

“Zurple is awesome! I get lots of responses from people.”


Company Bio:

F1rst Team Real Estate Logo

Since 1976, First Team Real Estate has helped hundreds of thousands of homebuyers and sellers achieve their real estate goals. Beginning with just one office in Huntington Beach, they have grown to 29 office locations across Southern California with over 2,000 real estate agents and service professionals. First Team Real Estate is the #1 independent real estate company in Southern California because they capture the highest sales volume and provide the best tools for selling your home.


Software Industry Manager to High Performing Realtor:

Prior to entering the real estate industry, Danny was in the software development industry managing departments such as sales and finance. Danny entered the real estate industry as a real estate investor of income properties spanning over several states such as California, Nevada, and Florida just to name a few. In 2009, Danny joined the First Team Real Estate team and throughout a great career became their #1 agent in 2018 with $15-$20 million in annual sales. Danny continues to deliver a 5-star customer experience along with protecting their best interest.


“As my career as an agent grew, I realized that I can't keep up with lead nurturing on my own.”


Zurple to the rescue:

After being a real estate professional for 8 years, Danny realized that in order to maintain success, online lead generation would be extremely important. Having a software development industry background, Danny knew technology would help extend his reach and effectiveness. Danny also realized that with online leads, the need to nurture them through their real estate journey would be key. In November of 2017, Danny signed up with Zurple and he quickly grew impressed with the automated follow-up that the Conversation platform offered, along with the ability to review stats related to his lead’s behavior. With a significant portion of his time spent with clients, this allowed Danny to remain focused on his “client first” philosophy in person as well as online. From there, his business quickly improved.

The Conversations™ platform intelligently engages leads on Danny’s behalf by sending personalized emails to each of his leads from his email address. The email notifications from the Conversations platform also helped Danny stay on top of his online leads. It allows Danny to reference what he sees in the system regarding communications to his leads when reaching out.


“When I started with Zurple's Conversations™ platform, I also started with Realtor.com. At this time, I ultimately started working on online lead capturing. I quickly learned that the leads I received from Zurple were higher quality than the other online leads I was generating.”


Since joining with Zurple, Danny has over 800 leads being nurtured by Zurple with over 100 leads keeping consistent communication. Danny now maintains being one of the higher performing agents in Orange County, California. Danny has extensive experience in all market conditions and has helped clients successfully navigate through all market swings. With the Zurple Conversations™ platform, Danny can remain being a high performer.


“The main thing that Zurple has done is, it has allowed me to nurture leads (open house, online, as well as Zurple leads). I now have a good place to nurture leads. Zurple is awesome. I get lots of responses from people.


Danny Murphy: Success Story Recap

  • Danny entered the real estate industry as a real estate investor of income properties spanning over several states such as California, Nevada, and Florida just to name a few
  • Having a background in technology, Danny knew it would be technology that would help him continue being successful
  • With Zurple, Danny has over 800 leads being nurtured by Zurple with over a 100 keeping consistent communication

 


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