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Coleen Brennan: A Case Study

Top Agent Seeks Control & Consistency - Zurple Delivers

Coleen Brennan


Coleen didn't start out in real estate, but she did start out knowing exactly how to build a successful career. She knew right off the bat that she needed proactive solutions to help get her to the top - and she chose Zurple to be her partner in success.

STATS:

10,000-11,000
actively nurtured leads
(in her Zurple database)

$450k
annual commissions 
(on average)

#1
in her BHHS office
(for 13 out of last 14 years)

 


Company Bio:

BHHS

Berkshire Hathaway HomeServices has a mission to create and deliver an unparalleled customer service throughout the transaction process. Founded in 1985, Berkshire Hathaway HomeServices California Properties has grown to over 3,000 agents in more than 60 offices serving the Southern California market including Santa BarbaraLos AngelesOrange County and San Diego.


From Speech Pathology to Realty

Early on in her career, Coleen was the Director of Speech and Hearing at a facility for the physically and mentally challenged based out of Utah. She loved how rewarding it was to be a Speech Pathologist, but quickly tired of all the red tape involved in working for a state-run facility. In an effort to find a career that would provide more control, Coleen accepted a sales-driven role that provided her with a larger stake in her own success. There, she encountered roadblocks in the form of manufacturing challenges and weather delays. That's when Coleen decided it was time to move to pursue the industry that allowed her to have maximum control of her destiny - real estate. She was excited to get started on a career path that would allow her to have complete control of her outcome and was looking forward to having the freedom to be as successful as she wanted to be.

  • With experience on her side, Coleen knew she was going to have to work hard to build her real estate business - and she was up to the challenge. From day one, she found herself working seven days a week and serving as a highly disciplined real estate expert. The only thing she was missing was additional lead sources that would contribute to her business growth.

  • Coleen was actively shopping for a new lead provider when a Zurple Account Executive gave her a call. She went through a product demo, liked what she saw and decided to give us a shot. A few weeks in, she knew that the level of control that she was able to have over her lead nurturing and follow-up was going to make Zurple's software solution a great addition to her business. Unlike popular competitors, Zurple offers lead exclusivity - which was a huge benefit to Coleen. She enjoyed knowing that rather than competing with 2 other agents for each new lead, the lead was hers and hers alone.

"I like to be in control -
and Zurple lets me do that.


Work-Life Balance Drives Success

Coleen believes in a 'work hard, play hard' life philosophy. Not only is she disciplined in her business, she's disciplined in her day-to-day life as well. Coleen makes it a priority to eat healthy, exercise regularly. She always maintains a positive attitude and takes regular vacations. Her discipline not only helps Coleen thrive in work and in life, it also allows her to maintain a positive balance that gives her the freedom to enjoy her success. 

On the 'work hard' side, Coleen is no slacker. She has been the #1 agent in her Berkshire Hathaway HomeServices office (formerly Prudential) for 13 out of the last 14 years. That kind of success doesn't happen without an endless drive and a real passion for real estate. Coleen loves Zurple because she never has to be anxious about where her next deal is coming from. She has enough well-nurtured leads to have peace of mind and it helps her close more deals. Why? Because her leads (who become clients) sense that she's not desperate to try and sell them something, and see that she is a highly experienced agent who absolutely loves helping people with their real estate needs.

 



"Zurple has allowed me to continue producing in an active manner. I can focus on servicing my leads instead of passively sitting at open houses. 



Coleen Brennan: A Success Story - Recap:

  • After two successful careers in other fields, Coleen decided she was ready to dive into the industry that allowed for maximum freedom and endless success - real estate.

  • With a commitment to work-life balance and the help of smart services like Zurple, Coleen has propelled herself to the top of her brokerage and has been able to thrive in the top 1% for the past 13 years. 

  • Coleen enjoys having the peace of mind that comes with knowing she has an effectively nurtured lead pipeline. Having new business at her fingertips takes the stress out of running a business and makes the whole process a lot more fun - and Zurple makes it happen.


2018 Update:

  • Over 13,000 hot behavior alerts triggered in 2017
  • Over 95,000 total site visits in 2017
  • Over 1,000 Zurple-generated leads in 2017
  • A total of over 29,000 leads being nurtured by Zurple

Since adopting Zurple in 2009, Coleen has amassed over 29,000 leads in her Back Office. As a solo agent, Coleen became her office’s top producer using a combination of Zurple and her own marketing efforts. Each time one of Coleen’s 29,000 leads indicates their interest in a listing, she’ll receive an instant notification through Zurple’s Back Office. Zurple acts as Coleen’s personal assistant, so she never misses an opportunity. 


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